It's crazy. I was at a big data conference and had a sales person tell me that they are a broker for several of the large telcos and that you could use the real

It's crazy. I was at a big data conference and had a sales person tell me that they are a broker for several of the large telcos and that you could use the real world data of the as a datapoint for your programmatic ad buys. His example was horrible—but he said that they found that diaper companies had a shot at advertising to dads and getting moms to try a new brand so they used cell data to look at porn usage, browsing patterns that show that they have a child to do programmatic buys. It's getting way too creepy for me.