This is strange on the surface, considering Apple's continued insistence on making new 16 Gb iPhones. My best explanation is that this effort is a prelude to e

This is strange on the surface, considering Apple's continued insistence on making new 16 Gb iPhones. My best explanation is that this effort is a prelude to enforcing app thinning on their phones, with the ultimate aim of boosting the market for AAA games. Even a 128 Gb iPad/iPhone 6S can only hold so many 5 Gb+ games - which is a major limitation as the hardware is increasingly capable of "AAA" experiences. If my own experience is any guide, the more a user has to delete those big games, the fewer big games they buy (and, indirectly, the less incentive there is to make them). App thinning might make it possible for a user with a 32 Gb Apple TV or iPhone to have 100 Infinity Sword / FIFA caliber games technically "installed" on their device (and maybe a dozen such games a 16 Gb iPhone), making the platforms more inviting for future big releases.