Bake in a marketing clause in your contracts that are tied to a price discount. A marketing menu, if you will. The discount will more than pay for itself by hel

Bake in a marketing clause in your contracts that are tied to a price discount. A marketing menu, if you will. The discount will more than pay for itself by helping to lure new business. Press release gets you a 10% discount. A press release plus and a case study gets you a 20% discount, so on and so forth. Or ask your customers what would motivate them.