I think AOL pioneered "discrete attribution", years ago their content farming strategy leaked and one of the big priorities was "recirculating traffic" by ensur

I think AOL pioneered "discrete attribution", years ago their content farming strategy leaked and one of the big priorities was "recirculating traffic" by ensuring as many links as possible go to their own properties - http://www.businessinsider.com/the-aol-way?op=1 http://www.businessinsider.com/the-aol-way?op=1