My first reaction was that it seemed kind of cheesy, but it's a cool way to get some good PR. In the end it's a creative way to reinforce their image as a cool

My first reaction was that it seemed kind of cheesy, but it's a cool way to get some good PR. In the end it's a creative way to reinforce their image as a cool outdoorsy company and takes employees out of the line of fire for Black Friday. Wins all around I guess.