3 ms·
Please be aware of the fact that this survey is commissioned by Bloomreach to reach a conclusion they'd like. "By a 2-to-1 margin, respondents to Survata’s sur
by mistircek 11y ago
Please be aware of the fact that this survey is commissioned by Bloomreach to reach a conclusion they'd like.
"By a 2-to-1 margin, respondents to Survata’s survey said they don’t understand why their favorite retailers don’t offer the same kind of dead-on, personalized experience that the big search engines do." It must be a great coincidence that Bloomreach provide personalization services to online retailers.
- commentzorro 11y agoI know. The article falls apart quickly when they get to the "Key takeaways" section. Nobody (except people selling marketing services) is looking at Amazon for "personalization." Good search and filter and important. I take Newegg to be about the best at this. But the real reason everyone starts the shopping search at Amazon is because they have a good selection of almost everything! Few stores are going to be able to match this scope, even in a deep vertical. Also, Amazon (and again Newegg) have somewhat useful comment and ratings sections. You can skip all the four and five star reviews. They're mostly spam these days. But you can pick through the one and two star reviews to find the non-spam ("this thing sucks and broke before I got it") posts to find out specific issues that might cause you to rule out a product. And that only comes about with a large customer base of active shoppers. Which only comes about once you've reached critical mass.