The math doesn't add up. Plain and simple. They likely had actuaries analyzing that policy on an ongoing basis to ensure it wasn't causing undue losses. You'

The math doesn't add up. Plain and simple. They likely had actuaries analyzing that policy on an ongoing basis to ensure it wasn't causing undue losses. You've got to admit it makes your product seem a lot more appealing if you "claim" you give your products a lifetime guarantee. Then customers get savvy and realize, hey if I just keep my receipt in a box, and make some extra copies for redundancy (digital?), for decades I can get a free replacement. I equate a claim like that to how businesses treat "rebates". Most consumers will abandon or forget to redeem on the rebate process, and many will get some technical details of the process wrong so they'll not qualify for redemption of the rebate, etc. But it certainly is appealing when you see that if you buy something you'll get 50% back in a rebate if you jump through hoops and send them a letter in the mail. After all how many people in the world keep receipts around for decades just in case they need to make a claim on the company's lifetime guarantee policy? And how many receipts will retain their black ink for that long? These days I get receipts that start losing their ink days or weeks after the original purchase. It's a bogus claim. A facade, that businesses will keep claiming as long as "the house" is in the black. In other words, "It's only a lifetime guarantee as long as only a few of you ever call us out on it". EDIT: I mention "lifetime guarantee" here. It seems, for the purposes of this thread it's equivalent to "lifetime return" since it appears there was a no questions asked policy when customers would return products (even without receipt?)