Well in a way, yes, it's a marketing ploy. In order to actually see it to fruition, they probably analyzed it from a marketing standpoint and found that this wo

Well in a way, yes, it's a marketing ploy. In order to actually see it to fruition, they probably analyzed it from a marketing standpoint and found that this would buy them goodwill in their demographic. Corporations are cold soulless machines, and that's how they have to work. But the people employed by the corporation are not soulless, and clearly some of them are at least not entirely cold, because I have little doubt that this idea was conceived in good will. I'm faithful that the individuals who came up with this, who pitched it to their bosses, did so with the goal of making a political statement, and treating their workers with respect as great side-effect.