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You are very correct with that -- consumers place a large premium on the optionality of convenience, even if they may rarely use that convenience. This even ext
by mediaman 17y ago
You are very correct with that -- consumers place a large premium on the optionality of convenience, even if they may rarely use that convenience. This even extends to people who buy e.g. large SUVs, because they like to know that on the rare occasion where they need such large storage capacities, they have it.