Well, actually my anecdotal experience kinda aligns with what the article says in that part: I know a few people -- all of them women -- who would look at an ad

Well, actually my anecdotal experience kinda aligns with what the article says in that part: I know a few people -- all of them women -- who would look at an ad saying "X,Y,Z,and T", and say "sure I am comfortable with X, Y and T, but I don't know much Z, so it's clearly not for me".