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The language of phony familiarity ("Hey, Ryan!") seems to me to be even more weaselly than the language of business relationships (i.e. "Dear Valued Customer"),
by mrduncan 17y ago
The language of phony familiarity ("Hey, Ryan!") seems to me to be even more weaselly than the language of business relationships (i.e. "Dear Valued Customer"), which is at least honest in its mercenary intent.
If taken that far, I agree. I think there is a good middle ground though where you don't sound phony - what about just addressing someone by their first name?
- eru 17y agoDepends on the culture. I guess in the US this is OK. In Germany most people opt for the equivalent of Mr Last-Name for customers.