I think that Homejoy was a thoroughly rent-seeking enterprise, rather than a disruptive technology startup. Frankly, I failed to see (and still fail to see) wh

I think that Homejoy was a thoroughly rent-seeking enterprise, rather than a disruptive technology startup. Frankly, I failed to see (and still fail to see) what was disruptive about their process. They were essentially competing in a close to perfectly competitive market (with some minor level of differentiation). Contrast that with Uber, who was able to capture most if not all of the Schumpeterian rent.