I think you're all missing the point. For a lengthy elaboration, please read this classic from 1946: http://www.orwell.ru/library/essays/politics/english/e_po

I think you're all missing the point. For a lengthy elaboration, please read this classic from 1946: http://www.orwell.ru/library/essays/politics/english/e_polit/ http://www.orwell.ru/library/essays/politics/english/e_polit... The choice of language isn't accidental, it's political. Think of the role of language in Orwell's 1984. Now apply the principle: go make your PR/marketing people read both of these essays, and make your communications vivid and effective. Unless you're dealing with a hot-button political issue, and wish to CYA with bland, indirect, and vague sayings. But then again, that's not actually communicating, is it?