6 ms·

What value is there in national lead generation for something that is extremely local?

• patio11 11y ago
  Economies of scale; national or worldwide brand recognition; improved efficiency of operations; leverage from applying top-tier marketing/etc talent to the problem. Lead acquisition at a mom-and-pop agency is the 10% project of the owner or office manager or, at best, a local SEO/AdWords/etc agency. The platform companies, by comparison, can totally hire ten people with skills superior to mine to do it, as their only job.
  • ghaff 11y ago
    Perhaps to some degree. I keep coming back though to the fact that national chains exist. They may not have an iPhone app or hot programmers but, for a regularly scheduled cleaning service, I'm not sure it matters and I'm not sure what problem more tech solves that cuts the costs significantly. Mind you I'm also not sure that the national chains are a particularly great product for consumer cleaning. I used Merry Maids for a while and thought they were meh. That's an anecdote but the reviews aren't great in general. Now I have a regular housecleaner who my neighbor recommended and she's great.