4 ms·
Good thing is that they love your service and using it. One way companies do free trials is collect full payment information upfront but won't charge anything
by gesman 11y ago
Good thing is that they love your service and using it.
One way companies do free trials is collect full payment information upfront but won't charge anything until free trial expires. If user won't cancel proactively - charge starts.
Another way is to charge right away, but offer full 30 days, no questions asked refund upon request.
Third way is to manually chase free trial "abusers" to gently seduce them into paying. This may work better for larger accounts that needs special sales dance.
- gesman 11y agoPS: Forth way which is actually quite effective is to offer non-trial, but limited functionality product. Carefully think about limitation - the approach that works best is something that allows customer to use all features of product right away but limitation gradually gets annoying to stimulate conversion to paid user. Example: more data come in and non-paid version has limits, or more sub-users signed up but non-paid version has limit of 5 users. Quite often after offering this along the 30 days unconditional refund version will do the trick.