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Yeah, I agree. There's going to be a huge difference between businesses where customer acquisition is needed regularly (eg, taxis; it makes sense to take a dif
by saalweachter 11y ago
Yeah, I agree.
There's going to be a huge difference between businesses where customer acquisition is needed regularly (eg, taxis; it makes sense to take a different taxi with a different driver, based on whichever is closest to you) and where customer acquisition is needed infrequently (eg, cleaners; it makes sense to use the same cleaner over and over, on a fixed schedule).
- shostack 11y agoCleaners, and some other industries, still need lead generation as they lose customers but also seek to expand their businesses. If they are spending time cleaning, they are not spending time marketing other than through the resulting word of mouth.