Geolocation in smartphones turns people into nodes, and successful apps/services solve an impersonal, one-off matching problem between these nodes. The more pe

Geolocation in smartphones turns people into nodes, and successful apps/services solve an impersonal, one-off matching problem between these nodes. The more personal/temporally repeated/geographically repeated the problem is, the less you need a smartphone to have a successful service. Then you find yourself competing with web services companies and your competitive advantage is gone.