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if the history of capitalism proves anything it's that people will pay far more for convenience than anyone ever suspects.
by nazgulnarsil 17y ago
if the history of capitalism proves anything it's that people will pay far more for convenience than anyone ever suspects.
- Towle_ 17y agoIf we can change "convenience" to "what they perceive to be convenience"...then sure, totally agreed.
- cema 17y agoIf it feels convenient it is convenient.
- mediaman 17y agoYou are very correct with that -- consumers place a large premium on the optionality of convenience, even if they may rarely use that convenience. This even extends to people who buy e.g. large SUVs, because they like to know that on the rare occasion where they need such large storage capacities, they have it.