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Those numbers don't include WhatsApp or Instagram, which Facebook owns.

• smt88 11y ago
  The numbers also don't include the absolutely enormous tracking network that Facebook operates through widgets (such as the Like button). It's likely that nearly 100% of all internet users are tracked by Facebook (with varying degrees of anonymity) as they browse the web.
  • eggie 11y ago
    I have so much trouble understanding their numbers in light of the persistent decrease in interest in facebook as a fraction of total search volume (https://www.google.com/trends/explore#q=%2Fm%2F02y1vz https://www.google.com/trends/explore#q=%2Fm%2F02y1vz). I know the paper predicting the "end of facebook" in 2017 got a lot of laughs but it really looks like interest is going down. Everyone says "because mobile" but I'm not convinced. Mobile also means that people are searching less for everything else that might be competing with facebook. Then there is the weird jump in October 2012 that the authors of the "end of facebook" paper corrected for. It's hard to tell what's really going on. Maybe the last 500 million users are the ones who get free facebook (but not web) and think facebook isn't even part of the internet.
    • smt88 11y ago
      > Mobile also means that people are searching less for everything else that might be competing with facebook. Not true. Each service accessible on the web or on an app is separate. People don't always switch wholesale. I still know people who use Pinterest exclusively the web, but have switched from Facebook web to Facebook the app. It do feel that it's possible that Facebook usage is declining as its core audience gets older and young people use other things, but WhatsApp and Instagram are certainly compensating for that, so the company's total users across properties are still growing aggressively.