I realize they called this out in the article as "snark", but it really is just a blog engine, and its monthly web traffic is a small fraction of what wordpress

I realize they called this out in the article as "snark", but it really is just a blog engine, and its monthly web traffic is a small fraction of what wordpress.com gets (which is being served on one of the most craptacular platforms that exists). They in fact could have solved this problem with Rails or even a more full-fledged CMS like BrowserCMS.