In my experience Middle East requires Arabic support. Without this sales will be limited. Otherwise ME (also African countries) is a good market and often forgo

In my experience Middle East requires Arabic support. Without this sales will be limited. Otherwise ME (also African countries) is a good market and often forgotten/avoided by companies. While I'm not a specialist in ME marketing, what works I've done focusing there I've found it a generally open market (Iran excluded). Advertising tends to be fairly cheap though in my experience lower conversion rates offset much of the advertising cheapness. And yes Japan is a minefield of cultural issues and often an unwillingness to do business without local representation. Korea also but not to the same extent as Japan. Also Vietnam can be a problem if your business gets attention. You may find it banned until payments to the right people are paid.