Shallow diagnosis of the real problem: at this level, the GOP operates as a set of almost fiefdoms of competing consultants who are only in it for themselves.

Shallow diagnosis of the real problem: at this level, the GOP operates as a set of almost fiefdoms of competing consultants who are only in it for themselves. There's no party wide effort to develop something like Obama's pre-election micro-targeting system. Romney's pathetic ORCA is a good example of an IT disaster, but it wasn't even playing most of the game the Obama's system(s) were. Heck, the 2009-2010 Republican National Committee's chairman Michael Steele inexplicably terminated the famed party-wide Get Out The Vote (GOTV) system, resulting in more than a few needless losses in the 2010 election and his subsequent immediate removal from the position. I can go into lots more detail, but right now, at the top, national level, the party is well-neigh hopeless, e.g. see the donor-riot which has that part of the party in vicious opposition with the base. I'm not sure what it'll take to fix this, besides, you know, leadership, but actually finding talent once one or more useful projects get started won't I think be a great problem. It's, well, even realizing the need for those projects by the powers that be in the first place that has to come first, and we could well see a third party replace the Republican Party like they replaced the Whigs for that to happen/by the time that happens.