He's taking advantage of government imposed barrier to entry costs. Perhaps by going all out in extracting benefits from the government protection it will point

He's taking advantage of government imposed barrier to entry costs. Perhaps by going all out in extracting benefits from the government protection it will point out to the public how much they're being taken advantaged of by the pharmaceutical companies in general and prompt them to demand changes from the authorities. And by tearing down these walls it would benefit his company, because his company is very small startup in the pharmaceutical world. As a startup he doesn't have much incentive to keep the status quo as it is and it is advantageous for him to rock the boat as much as possible. Would he have gotten so much coverage of the inefficient part of the pharmaceutical industry by preaching to the converted, or as he's done and go all out and squeezing it for all he can?