You're absolutely right, simply eating healthy and avoiding shitty food is often-times easier and more beneficial, however for weight loss and weight management

You're absolutely right, simply eating healthy and avoiding shitty food is often-times easier and more beneficial, however for weight loss and weight management I would say that keto is more effective. After adhering to keto for some time, I've moved to a common sense diet and exercise regularly, and I've never been in better shape. The rationale behind advocating for keto is that I honestly think it's easier for most people to adhere to it than to stick to a healthy diet and exercise regimen.