Many of the strategies listed seem to fit under the umbrella of "growth hacking." Although I am not currently utilizing these sorts of tools (maybe soon!) it is

Many of the strategies listed seem to fit under the umbrella of "growth hacking." Although I am not currently utilizing these sorts of tools (maybe soon!) it is fascinating to understand and see how websites are innovating and competing to get my attention and eventually, they hope, my money. A good example is the site Buffer. I'm not sure what specific services they offer but their brand is steadily embedding itself in my mind. I constantly come across quality content from them, making it more likely that I'll come to them if they offer a solution to a future business problem I have.