He addresses the tone you're referring to >A final word: > A lot of this may sound incredibly arrogant. Perhaps it is. > I don’t dig coal for a living and th

He addresses the tone you're referring to >A final word: > A lot of this may sound incredibly arrogant. Perhaps it is. > I don’t dig coal for a living and the Taliban doesn’t shoot at me as part of my job. I’m lucky. > But Journalists have to parse a lot of information quickly now. It helps the sender out if they are told, in black and white, the best way to get noticed and maybe even read. That’s what this exercise was about.