If a company raises $20MM to solve a big problem, that's news. It means there's a company with $20MM in their pocket trying to solve that problem. Previously

If a company raises $20MM to solve a big problem, that's news. It means there's a company with $20MM in their pocket trying to solve that problem. Previously there wasn't. It's not as big as the news if they do solve that problem, but it's still important news.