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> I’m UTTERLY SICK and TIRED of dealing with MILLIONS of tech entrepreneurs (these days there are a HELL of a lot of you) and (some) PR people who have ZERO clu

> I’m UTTERLY SICK and TIRED of dealing with MILLIONS of tech entrepreneurs (these days there are a HELL of a lot of you) and (some) PR people who have ZERO clue how to pitch me/TechCrunch/the media. His business is writing about (or dealing with) tech startups. He make money doing this by being paid for advertising, etc. If he is sick of dealing with us, that's his problem to solve, not ours. Coaching us to target him better doesn't mean that we'll be successful with another reporter with the same approach. Asking us to improve the efficiencies of our pitches only serves to increase his own success - it doesn't actually raise the chances we'll get the exposure (given probability and math happens). And yes, this general approach would work with PR firms, but then again we're paying them for that service. I had a call with a PR firm a few weeks back and they were struggling to understand what a container stack was and why it is important. They eventually got it, but it took some time. Sometimes complexity happens. Instead of offloading his work onto us, why doesn't he figure out a way to scale what his is suppose to be doing (listening) better? I have no idea how to solve this, but it doesn't start by telling us his is sick and tired of dealing with us and how we can do a bunch of work to make him not sick of us. That's just rudely blaming us for something that brings him suffering. BTW, I totally get where he is coming from, but still. Tone it down a bit.

MichaelApproved 11y ago
He addresses the tone you're referring to >A final word: > A lot of this may sound incredibly arrogant. Perhaps it is. > I don’t dig coal for a living and the Taliban doesn’t shoot at me as part of my job. I’m lucky. > But Journalists have to parse a lot of information quickly now. It helps the sender out if they are told, in black and white, the best way to get noticed and maybe even read. That’s what this exercise was about.

MichaelApproved 11y ago

He addresses the tone you're referring to >A final word: > A lot of this may sound incredibly arrogant. Perhaps it is. > I don’t dig coal for a living and the Taliban doesn’t shoot at me as part of my job. I’m lucky. > But Journalists have to parse a lot of information quickly now. It helps the sender out if they are told, in black and white, the best way to get noticed and maybe even read. That’s what this exercise was about.