I'd use a public PaaS. Heroku pioneered it. I like Pivotal Web Services because I work for the company which runs it, the same opensource platform (Cloud Foundr

I'd use a public PaaS. Heroku pioneered it. I like Pivotal Web Services because I work for the company which runs it, the same opensource platform (Cloud Foundry) powers BlueMix as well. There's also OpenShift from Red Hat. Rolling your own is very time-consuming if your goal is to deliver simple apps.