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Ask HN: How and when to do referral marketing for your startup?
With my wedding registry website (GiftyWeddings.com), I've found that word-of-mouth seems to work very well, and it's certainly cost effective (profit/cost tends to ∞). So I'm looking for ways to "promote" word-of-mouth, like referral or affiliate marketing (but not get-rich-quick junk).
I know Dropbox does this quite effectively with their "get an extra 250MB for each friend you sign up" thing. It's a bit harder for Gifty, because I'm not offering something I can just expand by the MB, and I'm not sure I want to go to a premium/fremium model. One way would be to offer say a $5 discount on a couple's registry for every couple they in turn sign up.
Anyway, do you guys have any experience with how best to do referral marketing? Or pointers to good articles on the subject?
- DarrenMills 17y agoI don't have any sources to cite, but with my graphic design business I give discounts or cash for referrals. Although just telling people doesn't really seem to do the trick. Instead, get them something in their hand that reminds them about it. I like to use something that is akin to a coupon, but really well designed and on heavy card stock. Perhaps even embossed or foil stamped... all depends on what your marketing dollar looks like. Probably not the end-all solution you're looking for, but a small hint from my experience. Goodluck!
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