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Man, why can't anyone on HN say that TechCrunch is useless without being karma-bombed?
by anonbanker 11y ago
Man, why can't anyone on HN say that TechCrunch is useless without being karma-bombed?
- mindcrime 11y agoTechCrunch is useless for many startups. I won't make a blanket statement that it's useless, because I think it does matter for some startups. If your "thing" is a new consumer facing web app or mobile app that needs to be presented to a lot of fairly tech-savvy "early adopter" types, then sure, TechCrunch is great, because those are the people who read TechCrunch. But... if you're a B2B startup whose target customers are manufacturing companies, logistics companies, retail firms, finance companies, health-care companies, pharama companies, academia, etc., then TechCrunch likely isn't the best place to reach your potential customers. Sure, their base of readership is broad enough that some of your targets probably read it, but if I want to reach executives in the textiles industry, I'm better off getting something ran in "Textile Manufacturing Today" or a general purpose business publication like Forbes.
- onewaystreet 11y agoTechCrunch is useful for getting noticed by investors and the non-tech media. It's not useful for building a user-base that isn't investors and early adopters.