> My name is Austen from Underwater Audio. We developed a technology that makes iPods completely waterproof — it’s some pretty cool technology you (and your rea

> My name is Austen from Underwater Audio. We developed a technology that makes iPods completely waterproof — it’s some pretty cool technology you (and your readers might be interested in. We’re at underwateraudio.com, and I have a [press kit/sample/demo] I’d like to send your way to [review/check out] if you’d be interested. Let me know! > Thanks, > Austen Allred > [contact info] > Once it finds the right contact info it will automatically plug that information in, so you could be pretty close to simply hitting “send” for every email you write and moving on to the next site. > If you’re copying and pasting or just hitting “send” you’re doing it wrong. I thought the example email was good and the article also says its good, but it has no real personalization, that email could work for any reporter. Then at the end you call that "pretty close" and say that you'd be doing it wrong by sending the same email over and over. What level of personalization is recommended for cold emails like this? And if that email works when sent en-mass, why not set up a script that sends an email through gmail once a minute instead of spending a day sending 500?