> There are sites like www.helpareporter.com which do the exact same thing but the difference here is that the reporters opt-in to get the emails. I think that

> There are sites like www.helpareporter.com which do the exact same thing but the difference here is that the reporters opt-in to get the emails. I think that is a more ethical way of doing it. HARO has like 5 requests/day, and it's for very niche topics. If you're writing for TechCrunch you expect to be pitched. That's just the way it works. > as per AirBnB it was a rogue marketing agency which did it without telling them. I call bullshit on that. They funded the company selling cereal for $50/box on Craigslist. They knew how to play the Craigslist game. Craigslist is incredibly difficult to mass post on, you don't do that by accident. I don't blame them from shying away from it when they were big enough for people to care, but I bet you if you had them in private they'd admit to it.