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> I'd argue they want to be pitched, and doing it at scale is just a way to save you a lot of time. There are sites like www.helpareporter.com which do the ex
by supersan 11y ago
> I'd argue they want to be pitched, and doing it at scale is just a way to save you a lot of time.
There are sites like www.helpareporter.com which do the exact same thing but the difference here is that the reporters opt-in to get the emails. I think that is a more ethical way of doing it.
>I know you're joking about this, but I'm pretty sure Airbnb would have failed without doing exactly that.
Wow, though as per AirBnB it was a rogue marketing agency which did it without telling them.
Link for the lazy (first article on Google):
[1] http://www.tnooz.com/article/airbnb-admits-rogue-sales-team-used-craigslist-for-stealthy-property-drive/ http://www.tnooz.com/article/airbnb-admits-rogue-sales-team-...
- deleted 11y ago[deleted]
- austenallred 11y ago> There are sites like www.helpareporter.com which do the exact same thing but the difference here is that the reporters opt-in to get the emails. I think that is a more ethical way of doing it. HARO has like 5 requests/day, and it's for very niche topics. If you're writing for TechCrunch you expect to be pitched. That's just the way it works. > as per AirBnB it was a rogue marketing agency which did it without telling them. I call bullshit on that. They funded the company selling cereal for $50/box on Craigslist. They knew how to play the Craigslist game. Craigslist is incredibly difficult to mass post on, you don't do that by accident. I don't blame them from shying away from it when they were big enough for people to care, but I bet you if you had them in private they'd admit to it.
- onewaystreet 11y ago> Wow, though as per AirBnB it was a rogue marketing agency which did it without telling them. Plausible Deniability as a Service