There's a difference between a limited choice offered by a particular company and a limited choice in the marketplace. No one is arguing for the latter. From t

There's a difference between a limited choice offered by a particular company and a limited choice in the marketplace. No one is arguing for the latter. From the article: "...too many options create anxiety and leave us less satisfied. Could one answer lie in a return to the state monopolies of old?" "consider jeans. Once there was only one kind, says Schwartz – the ill-fitting sort that, fingers-crossed, would get less ill-fitting once he wore and washed them repeatedly. Now, what with all the options (stone-washed, straight-leg, boot-fit, distressed, zip fly, button fly, slightly distressed, very distressed, knee-holed, thigh-holed, knee and thigh-holed, pretty much all holes and negligible denim), Schwartz feels entitled to expect that there is a perfect pair of jeans for him. Inevitably, though, when he leaves the store, he is likely to be less satisfied now than when there were hardly any options." "Corbyn’s political philosophy suggests, what we need is not more choice, but less; not more competition but more monopolies."