I think it is mostly to pay and retain talent. They are giving employees stock options and those are not worth as much if stock prices do not go up. Anyway A

I think it is mostly to pay and retain talent. They are giving employees stock options and those are not worth as much if stock prices do not go up. Anyway Alphabet stock is still undervalued specially with their investments in Uber(google fund), Magicleap, Google Fiber, Google self driving cars, Nest, Renewable Energy, Health Sciences. Once Alphabet starts reporting all these separately it stock prices are going to hit $1000 or more.