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I drive an honda element. Its a odd car, but I really like it. Its not a beauty, but its certainly different and practical. It didn't see an update, sales s
by acomjean 11y ago
I drive an honda element. Its a odd car, but I really like it.
Its not a beauty, but its certainly different and practical. It didn't see an update, sales slowed and its no longer made.
The design presentation linked is revealing in that its a car that was designed for something and totally missed, but ended up being different anyway.
The Honda CRV which is in the same class, is in the car lineup in the article and impossible to find. The element would have stuck out.
http://www.skidmore.edu/~pdwyer/e/files/schumaker.pdf http://www.skidmore.edu/~pdwyer/e/files/schumaker.pdf
- radiorental 11y agoElement owner here, thanks for the link. Really interesting to see some of the market research behind the vehicle.
- ar_turnbull 11y agoHeh. I work for a marketing agency that works with one of the major automotive brands and that brief is the kind of thing we see with every vehicle launch, model refresh, etc. Nobody wants to build a car for old, boring conformists.