I can't agree that toothbrushes are all the same. Some irritate my gums more than others. On some the brushes deform so fast they last a very short time. So I

I can't agree that toothbrushes are all the same. Some irritate my gums more than others. On some the brushes deform so fast they last a very short time. So I would say that choice in toothbrush matters, for me. Same for toothpaste, largely because of taste. Most of it has this terrible taste, I prefer the ones with an added mint taste that hides the other stuff. That said, I don't think for a second that searching for "best toothbrush" or "best toothpaste" on google is likely to answer the question, which would I prefer? You just have to try different things until you find the one you like, and hope the company doesn't rename its whole product line in two months. Choice is good. There is rarely an objectively "best" version of anything.