That's definitely the case. However, these things are remarkably hard to explain to journalists. Our open source power outlet, the Crownstone, has nice conversi

That's definitely the case. However, these things are remarkably hard to explain to journalists. Our open source power outlet, the Crownstone, has nice conversion rates when people find us on Kickstarter. It is a problem though that journalists don't want to hear a story about all the things you can do with kits like that. They want single use cases. They want simple stories to tell. The end user does not want that! They like to get more product for their money. I think the app market concept could only be invented by business savvy tech people... It's our task to encourage kits and kit makers to keep doing what they are doing! Back them up! :-)