Rocket Internet is renowned for being a Fast follower - they see an idea they like and build a copy of it; for example they started Wimdu which has had moderate

Rocket Internet is renowned for being a Fast follower - they see an idea they like and build a copy of it; for example they started Wimdu which has had moderate success competing with AirBnB in some European countries. Obviously I'd probably bet AirBnB is bigger than Wimdu even in Germany. I really enjoyed working in Berlin for a few months though, it was excellent fun and I had an enormous apartment all to myself for about a third of the cost for the same thing in London.