And here some of the other side--that the paradox of choice might be s myth: http://www.theatlantic.com/business/archive/2013/08/more-is-more-why-the-paradox-of

And here some of the other side--that the paradox of choice might be s myth: http://www.theatlantic.com/business/archive/2013/08/more-is-more-why-the-paradox-of-choice-might-be-a-myth/278658/ http://www.theatlantic.com/business/archive/2013/08/more-is-...