> I can't think of any interpretations that are actually positive. I can think of what they might've been aiming for. My read is that it was attempting to come

> I can't think of any interpretations that are actually positive. I can think of what they might've been aiming for. My read is that it was attempting to come off as cutesy/joking but didn't pull it off. I think I've seen this ad style before, though I'm drawing a blank on a good example. A fake "you're welcome" from a brand, "You're welcome for [thing], make sure to spend/not spend it [in accordance with knowing in-joke]. Love, Your Friends at Brand". The problem here was that instead of cutesy in-joke, it came off as a mix of smug on one hand, and complaining about libraries on the other, which isn't really the right tone for what the campaign is trying to achieve. One thing I'd be curious about is where the ads originated. Is it AirBnB itself being tone-deaf, or did they contract the campaign out to an ad agency that bungled it?