4 ms·
> For the past couple of hours, Airbnb has been getting slammed on social media for a San Francisco bus stop ad that was shared on Facebook. Should Airbnb care
by onewaystreet 11y ago
> For the past couple of hours, Airbnb has been getting slammed on social media for a San Francisco bus stop ad that was shared on Facebook.
Should Airbnb care what a handful of people are saying on Twitter, most of whom already hate the company?
- HaloZero 11y agoIf there's outrage on Twitter, it's easy until more traditional media outlets catch it and take it from there. While that's not going to happen every time, it certainly can and the PR team is probably thinking yes it's going to happen.
- onewaystreet 11y agoTrue, but a lot of the time a response from a company is what causes the media to report on something. TechCrunch isn't reporting on the criticism, they are reporting on Airbnb's response to it.
- toomuchtodo 11y agoAirBnB should care about what voters think. Social media is a wonderful tool for inexpensive voter outreach.
- onewaystreet 11y agoAirBnB should try to influence what voters think. The minds of the people talking about this on Twitter are already made up.
- toomuchtodo 11y agoWho are AirBnB's "constituents"? AirBnB hosts and their guests. Almost all AirBnB customers in SF are from out of town, not voters. There are more people looking for places to live in SF than there are AirBnB hosts. What does AirBnB have to influence what voters think? "Its not fair because we're AirBnB"? AirBnB has two choices: Say nothing, or lie.
- deleted 11y ago[deleted]
- khuey 11y agoThere are also people in San Francisco who use AirBnB when they travel elsewhere.
- jcdavis 11y agoThey have, in the form of $8 million in funding for the No on F campaign. Which is why this ad looks so pathetically tone deaf
- deleted 11y ago[deleted]
- wisty 11y agoBecause if somebody has an opinion, and they express it on Twitter, it can apparently be newsworthy. (For example, when 3 trolls created a news story about their "boycott" of Star Wars). "On Twitter" is apparently to news organizations what "on the internet" is to the patent office. That said, at least TC has asked the company for a response (putting them on the more mature and responsible end of the scale).
- ddw 11y agoWell they cared enough to pay for these ads, so yeah.