I tend to agree that this is useless in terms of figuring out the right price point. It may also have a kind of psychological devaluation effect on the service.

I tend to agree that this is useless in terms of figuring out the right price point. It may also have a kind of psychological devaluation effect on the service. As a publicity stunt, it makes sense. Although it would make much more sense for an already well known entity to stir things up a bit (just like Radiohead did with their album).