I'm reasonably certain that subscription paying viewers will earn the creators more per user than US-based free/ad customers, as is the case for Spotify. This

I'm reasonably certain that subscription paying viewers will earn the creators more per user than US-based free/ad customers, as is the case for Spotify. This feels more like a 'we are switching, it will benefit everyone, but everyone needs to be on board or this wont work' move.