4 ms·

I guarantee this is going to force some of the top content creators off of YouTube. Many have been close to leaving for a while anyway, since other sites offer

by exelius 11y ago

I guarantee this is going to force some of the top content creators off of YouTube. Many have been close to leaving for a while anyway, since other sites offer better rev share terms. Many of those guys also syndicate out to a larger number of sites already, so losing YT revenue may hurt in the short term, but they'll probably end up taking their audiences with them. But yeah, this is a huge deal and it's going to reshape the business of online video into more of a subscription model. I just don't know if that's a good thing for YouTube.

sanderjd 11y ago
Yeah this was my first thought: seems like a major opportunity for one of YouTube's competitors.
rasz_pl 11y ago
>other sites offer better rev share term any examples? not to mention all other sites offer almost zero eyeballs, only way to get people to watch your videos there is to redirect people yourself. YT has a huge network effect.
- exelius 11y ago
  Vessel, DailyMotion, AOL -- among others. Unless you've built a huge audience, video content is actually pretty commoditized at this point. Nearly all of the most popular YouTube channels are owned by a handful of media mega-conglomerates (think ComcastNBC, Liberty Media, TimeWarner, CBS, etc.) These companies are big enough to start their own sites and throw serious marketing dollars behind them -- which they are starting to do in an attempt to get more favorable rev share terms from YouTube. The content companies want a 70/30 split on ad revenue, and YouTube's standard deal is 55/45. I think YouTube underestimates the influence that old media money can have. These guys will throw a million bucks a year (though it usually doesn't even take that much) at a rising YouTube star as long as they keep producing 2-3 videos a week, and through syndication and advertising deals they can turn a nice profit on the content. They've bought up most of the talent on YouTube (because it's really hard to turn down that kind of money when you're a broke 20 year old making YouTube videos in your bedroom), and once they get the syndication pipelines fully worked out, YouTube will be just one of many sites with the same commoditized content. I wish I was able to say more about this, but I'm bound by confidentiality agreements. But it should suffice to say that the old media players are coming back with a vengeance, and it's not going to be pretty for YouTube over the next few years. But it should work out ok for consumers.
  - rasz_pl 11y ago
    >DailyMotion https://www.youtube.com/watch?v=J4talSeaiMc https://www.youtube.com/watch?v=J4talSeaiMc whats the point posting somewhere where no one ever visits?

by exelius 11y ago

sanderjd 11y ago

Yeah this was my first thought: seems like a major opportunity for one of YouTube's competitors.

rasz_pl 11y ago

>other sites offer better rev share term any examples? not to mention all other sites offer almost zero eyeballs, only way to get people to watch your videos there is to redirect people yourself. YT has a huge network effect.

exelius 11y ago
Vessel, DailyMotion, AOL -- among others. Unless you've built a huge audience, video content is actually pretty commoditized at this point. Nearly all of the most popular YouTube channels are owned by a handful of media mega-conglomerates (think ComcastNBC, Liberty Media, TimeWarner, CBS, etc.) These companies are big enough to start their own sites and throw serious marketing dollars behind them -- which they are starting to do in an attempt to get more favorable rev share terms from YouTube. The content companies want a 70/30 split on ad revenue, and YouTube's standard deal is 55/45. I think YouTube underestimates the influence that old media money can have. These guys will throw a million bucks a year (though it usually doesn't even take that much) at a rising YouTube star as long as they keep producing 2-3 videos a week, and through syndication and advertising deals they can turn a nice profit on the content. They've bought up most of the talent on YouTube (because it's really hard to turn down that kind of money when you're a broke 20 year old making YouTube videos in your bedroom), and once they get the syndication pipelines fully worked out, YouTube will be just one of many sites with the same commoditized content. I wish I was able to say more about this, but I'm bound by confidentiality agreements. But it should suffice to say that the old media players are coming back with a vengeance, and it's not going to be pretty for YouTube over the next few years. But it should work out ok for consumers.
- rasz_pl 11y ago
  >DailyMotion https://www.youtube.com/watch?v=J4talSeaiMc https://www.youtube.com/watch?v=J4talSeaiMc whats the point posting somewhere where no one ever visits?