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OK, armchair CEOs: how would you turn Yahoo! around?

• fredkbloggs 11y ago
  Sell the company if anyone is willing to pay a premium to the current share price. Otherwise liquidate most of it, perhaps keeping a small rump if that rump can churn out enough cash to keep the lights on and a small dividend flowing. An ad company can be run profitably with very little ongoing investment and minimal staffing, and that's all Yahoo is at this point. There's not going to be any turnaround. All that trying to turn it around is doing is enriching the senior executives at the shareholders' expense. The above plan will maximize returns to the shareholders, not hiring another whiz-bang CEO to make a nine-course gourmet meal out of this pile of fetid dung.
• rezashirazian 11y ago
  If this still holds true: http://www.digitaltrends.com/computing/study-gmail-users-younger-better-educated-than-aol-yahoo-users/ http://www.digitaltrends.com/computing/study-gmail-users-you... Then I would swing right and turn Yahoo into the Fox News of internets. Get bunch of Radio talk show hosts and conservative commentators, give them multiple platforms and let them loose. Get some cheap TLC reality shows that are exclusive and really try an appeal to Yahoo's current demographics. Instead of trying to appeal to the educated and affluent already entrenched in Google and Facebook, you invest in what you have and expand that market. This will create growth and momentum in the company. Once you have that, you compete with Google and Facebook.