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The profit motive is showing its true colors. It'd be a very tough argument to claim that "YouTube Red" is playing a vital role in Google's attempt to organize

by oneJob 11y ago

The profit motive is showing its true colors. It'd be a very tough argument to claim that "YouTube Red" is playing a vital role in Google's attempt to organize the world's data. It's purely a grab for revenue/profit. Netflix (as well as HBO, and many others) already has commercial free streaming movies. HULU (as well as others) now has commercial free streaming tv. Content wise, what YouTube brings to the table is the user generated content, and YouTube Red does not seem to be centered around user generated content. I'd say user generated content is caught up in the mix, if anything. Google could index HULU and Netflix instead of creating YouTube Red. Also, it is a false choice to say, given the assumption of ad-free services, I should either have to pay for ads or Google should take a loss in revenue. There are many other business models, such as P2P, that could facilitate ad-free user generated content channels. The rub? P2P doesn't work too well with commercial content generation. And so, we find ourselves back to ads vs subscriptions, and back to the revenue grab. When talent at Google is working on YouTube Red, it's not working on other problems. I can think of many other problems I'd rather see Google working on, given their core competencies.

nemothekid 11y ago
>*The profit motive is showing its true colors. It'd be a very tough argument to claim that "YouTube Red" is playing a vital role in Google's attempt to organize the world's data. YouTube Red seems less like a "profit grab" and more like a defensive move. I'm sure Google would love to continue its current model of 50% of all ad revenue. From what I've gathered its (1) Google's top creators exploring other options such as Vessel (subscription music service) and (2) YouTube's need to provide a regular/more predictable revenue stream to their partners. The Ad model doesn't seem to work well if your most of your viewers are outside the United States.
- oneJob 11y ago
  I guess I was saying, back up even more, why the heck, given Google's stated mission of "Google’s mission is to organize the world’s information and make it universally accessible and useful", are they in this part of the market at all. Especially given, as you (I believe correctly) pointed out they need to put up pay walls to adapt to the changing landscape and in the process make unavailable any content that doesn't conform to their revenue goals. "YouTube Red" doesn't seem to conform to their mission of making all of the world's info accessible and useful. That word 'all' is important, since they constantly stress that point. And here, they are compromising exactly that point. footnote regarding all: http://www.zdnet.com/article/google-targeting-all-the-worlds-content-and-all-your-information/ http://www.zdnet.com/article/google-targeting-all-the-worlds...

by oneJob 11y ago

nemothekid 11y ago

>*The profit motive is showing its true colors. It'd be a very tough argument to claim that "YouTube Red" is playing a vital role in Google's attempt to organize the world's data. YouTube Red seems less like a "profit grab" and more like a defensive move. I'm sure Google would love to continue its current model of 50% of all ad revenue. From what I've gathered its (1) Google's top creators exploring other options such as Vessel (subscription music service) and (2) YouTube's need to provide a regular/more predictable revenue stream to their partners. The Ad model doesn't seem to work well if your most of your viewers are outside the United States.

oneJob 11y ago
I guess I was saying, back up even more, why the heck, given Google's stated mission of "Google’s mission is to organize the world’s information and make it universally accessible and useful", are they in this part of the market at all. Especially given, as you (I believe correctly) pointed out they need to put up pay walls to adapt to the changing landscape and in the process make unavailable any content that doesn't conform to their revenue goals. "YouTube Red" doesn't seem to conform to their mission of making all of the world's info accessible and useful. That word 'all' is important, since they constantly stress that point. And here, they are compromising exactly that point. footnote regarding all: http://www.zdnet.com/article/google-targeting-all-the-worlds-content-and-all-your-information/ http://www.zdnet.com/article/google-targeting-all-the-worlds...