Regular car manufacturers making electric cars want to visually distinguish then from their normal vehicles. But any good-looking design consistent with their e

Regular car manufacturers making electric cars want to visually distinguish then from their normal vehicles. But any good-looking design consistent with their existing design language is something they've already built. So they make something that's either ugly (i3) or impractical (i8). Tesla doesn't have regular cars to distinguish from, so they can afford to make something that just looks like a normal luxury car (a Jag crossed with a Maserati). You can also buy an electric RAV4 which looks just like a normal one but nobody does because what's the point of driving an electric car if strangers can't see how rich and virtuous you are?