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These hires were part of Yahoo's content creation strategy which also included producing TV shows. They just wrote off $42 million for the TV shows[1]. These ex

by spikels 11y ago

These hires were part of Yahoo's content creation strategy which also included producing TV shows. They just wrote off $42 million for the TV shows[1]. These expensive celebrities are probably next as I doubt they can justify their cost on a shrinking platform. [1] http://variety.com/2015/digital/news/yahoo-misses-q3-earnings-marissa-mayer-narrower-product-focus-1201622483/ http://variety.com/2015/digital/news/yahoo-misses-q3-earning...

IgorPartola 11y ago
I watched a few episodes of Community from the new season. Yahoo butchered it. That show suffered multiple bad decisions and quality went up and down like a yo-yo, but Yahoo's attempt at reviving it is by far the worst. If this is representative of the majority of their attempts at content creation, I can see why they would want to step away from that.
- taternuts 11y ago
  That's a pretty subjective viewpoint there. Even after losing several cast members, it was still very highly rated and I personally thought the job Harmon and crew did to push through that was amazing.
- zacharycohn 11y ago
  Community Season 6 was actually pretty good. Especially compared to "The Gas Leak Year." It was designed to close the series gracefully, after actors were already exiting.
rezashirazian 11y ago
35 year old overweight single women from the midwest who spend most of their time with their cats have no interest in Katie Couric. Yahoo needs to understand their demographics and cater to them. They waste too much money and resources trying to be something they are not. I've always thought the best play for Yahoo would have been to swing right and become a "Fox News" of the internets. All of these tech/acquihires and throwing good money at Stanford/Google pedigree will not work. Yahoo does not have the culture, infrastructure or the talent to compete with Google/Facebook or become a Netflix. They are far behind on many fronts and instead of investing in areas that will be hard for them to compete, they should invest in areas that they are already successful (Fantasy sports, Yahoo Sports, Yahoo Finance). The millennials who have already decided Yahoo is not cool are not going to change their mind because of SNL episodes, community or Katie Couric. Mayer needs to understand this.

by spikels 11y ago

IgorPartola 11y ago

I watched a few episodes of Community from the new season. Yahoo butchered it. That show suffered multiple bad decisions and quality went up and down like a yo-yo, but Yahoo's attempt at reviving it is by far the worst. If this is representative of the majority of their attempts at content creation, I can see why they would want to step away from that.

taternuts 11y ago
That's a pretty subjective viewpoint there. Even after losing several cast members, it was still very highly rated and I personally thought the job Harmon and crew did to push through that was amazing.
zacharycohn 11y ago
Community Season 6 was actually pretty good. Especially compared to "The Gas Leak Year." It was designed to close the series gracefully, after actors were already exiting.

rezashirazian 11y ago

35 year old overweight single women from the midwest who spend most of their time with their cats have no interest in Katie Couric. Yahoo needs to understand their demographics and cater to them. They waste too much money and resources trying to be something they are not. I've always thought the best play for Yahoo would have been to swing right and become a "Fox News" of the internets. All of these tech/acquihires and throwing good money at Stanford/Google pedigree will not work. Yahoo does not have the culture, infrastructure or the talent to compete with Google/Facebook or become a Netflix. They are far behind on many fronts and instead of investing in areas that will be hard for them to compete, they should invest in areas that they are already successful (Fantasy sports, Yahoo Sports, Yahoo Finance). The millennials who have already decided Yahoo is not cool are not going to change their mind because of SNL episodes, community or Katie Couric. Mayer needs to understand this.